Why Your Grandma’s Advice on Streaming Services Speaks to Business Churn Everywhere

Business 101 often harps on "new customers." Growth! Expansion! More! But did you know that…

The Recipe for Doubling Conversion Rates!

Post-XenonView, the app saw its conversion rate not just simmer, but boil over, more than…

The Art of “Funnel Fishing”

With OCG, you're not just randomly casting your line into the vast digital ocean. Instead,…

Customer Life Time Value

Instead of spraying your efforts in all directions, you're pouring energy into areas proven to…

The Marketing & Product Tango: Ditching The Funnel Dance for Outcome Archetypes

Outcome Archetypes are the jazz hands of customer insights, capturing the razzle-dazzle of every touchpoint…

Unraveling the Cancellation Conundrum: A Closer Look with Outcome-Centric Guidance (OCG)

Churn doesn't just hurt; it can cut your company's value in half. OCG is not…

OCG can pick out the customers who purchase

Identify the series of actions that most frequently lead to purchase. Knowing your customer is…

Every Digital Business Strategy has one requirement: A complete view of their customer lifecycle, beginning to the end.

Data-Driven Approach that focuses on Outcomes will cut through the noise When 73% of all…

XenonView’s OCG Suite: An Industry Game-Changer

This philosophy diverts from the traditional focus on individual data points and steers towards the…

Outcome-Centric Guidance: The GPS for Your Digital Business!

How a mobile app doubled its subscription conversion rate in 6 weeks! Navigating the multifaceted…