The Art of “Funnel Fishing”

With OCG, you're not just randomly casting your line into the vast digital ocean. Instead,…

The Marketing & Product Tango: Ditching The Funnel Dance for Outcome Archetypes

Outcome Archetypes are the jazz hands of customer insights, capturing the razzle-dazzle of every touchpoint…

Introducing Outcome-Centric Guidance: A New Paradigm in Analytics

Traditional analytics tools have been incredible at providing a plethora of data, but often they…

OCG: The Compass in the Digital Business Analytics Wilderness

Tools often end up being solutions searching for a problem to solve The rapid evolution…

Outcome-Centric Guidance Explained

Marketing – The blackbox of success

Why your marketing campaign is successful or not should not be a mystery! Businesses need…

Estimated work effort for capturing the context of an outcome in an observability dashboard

The work effort required to complete the list provided for capturing the context of an…

How Technology Performance drives Revenues and Efficiencies Drive Productivity

In today's rapidly evolving digital landscape, technology has become an indispensable tool for businesses looking…