The Marketing & Product Tango: Ditching The Funnel Dance for Outcome Archetypes

Outcome Archetypes are the jazz hands of customer insights, capturing the razzle-dazzle of every touchpoint…

Unraveling the Cancellation Conundrum: A Closer Look with Outcome-Centric Guidance (OCG)

Churn doesn't just hurt; it can cut your company's value in half. OCG is not…

OCG can pick out the customers who purchase

Identify the series of actions that most frequently lead to purchase. Knowing your customer is…

Observability itself does not automatically capture the context of an outcome

rather, it provides the raw data from which context can be derived. To effectively capture…