The Recipe for Doubling Conversion Rates!

Post-XenonView, the app saw its conversion rate not just simmer, but boil over, more than…

The Art of “Funnel Fishing”

With OCG, you're not just randomly casting your line into the vast digital ocean. Instead,…

The Marketing & Product Tango: Ditching The Funnel Dance for Outcome Archetypes

Outcome Archetypes are the jazz hands of customer insights, capturing the razzle-dazzle of every touchpoint…

OCG can pick out the customers who purchase

Identify the series of actions that most frequently lead to purchase. Knowing your customer is…

How Technology Performance drives Revenues and Efficiencies Drive Productivity

In today's rapidly evolving digital landscape, technology has become an indispensable tool for businesses looking…

The Challenges of Measuring Technology Performance Impact on Revenues

As technology continues to evolve and permeate every aspect of modern business, understanding its impact…